Please install Adobe Flash Player.

Consulting services

  • Market entry strategy
  • Business plan development
  • Strategy audit
  • Competitive intelligence
  • Product evaluation
  • Due diligence
  • Distributor / agent search

Research services

  • Market studies analysis / sizing and trends
  • Customer service / satisfaction surveys
  • Competitive positioning intelligence
  • Brand tracking
  • Advertising effectiveness research
  • Pricing research

Customers

  • National operators
  • International operators
  • Telecom vendors
  • Incumbents
  • New entrants
  • Governments

INTERVIEW: Russia’s ER-Telecom to invest 6 billion rubles in 2012

PDFPrintE-mail

MOSCOW, Feb 7 (PRIME) -- Russian wireline operator ER-Telecom plans to invest more than 6 billion rubles in 2012, slightly up from 2011, the operator’s CEO Andrei Semerikov said in an interview with PRIME on Tuesday.
In 2011, ER-Telecom allocated 6 billion rubles in investments to launch its services in 15 more cities, Semerikov said, adding that the company currently operates in a total of 42 cities. In 2012–2013, ER-Telecom plans to develop its existing networks, the CEO said, adding that the operator has no plans to expand its business to other cities. The total population of the cities, in which ER-Telecom currently operates, amounts to 35 million people, Semerikov said, adding that these cities have more than 10 million potential customers.
By expanding its operations to a total of 42 cities, the company successfully met its expansion goals for 2010–2011, Semerikov said, adding that ER-Telecom operated in 17 cities as of the end of 2009.
ER-Telecom’s user base grew by more than 1 million subscribers in 2011, while in 2012, the company plans to increase its user base by about 1.5 million subscribers, Semerikov said. “That is why the investment program is going to be a slightly bigger,” Semerikov said.
Under its strategy, ER-Telecom plans to account for 20% of the country’s broadband and pay TV market in terms of revenue by 2014, Semerikov said. The total investment in this project was planed at U.S. $500 million, he also said, adding that the company has already spent $300 million of the total sum and managed to get a 9%–10% market share.
Commenting on the losses and negative earnings before interest, taxes, depreciation, and amortization (EBITDA) the company showed in 2011, Semerikov said that ER-Telecom expected to already get a positive EBITDA of 300 million rubles minimum in 2012. Meanwhile, the company expects its revenue to increase 44.5% on the year to more than 14 billion rubles in 2012, the CEO also said, adding that the company expects its revenue to increase to 30 billion rubles in 2013.
“In 2012, the net profit is very likely to be negative, while in 2013 we expect to get a positive net profit,” Semerikov said.
Semerikov also said that ER-Telecom was considering making an initial public offering (IPO). “ER-Telecom is considering listing on an exchange but has not seen projects requiring the attraction of money in this way yet,” he said, adding that ER-Telecom perceives an IPO as an instrument rather than as a goal in itself.
ER-Telecom’s management currently estimates the company at more than $1 billion, Semerikov said, adding that in 2014, this value is expected to increase to $2.5 billion.
ER-Telecom’s CEO also said that the company sees almost no Russian cities, where it would like to launch its network. In the future, the company might expand its businesses to the countries of the Commonwealth of Independent States (CIS) or European countries, Semerikov said. ER-Telecom is examining the situation in those CIS and European countries, where low quality services come with high prices, he said. In April–June 2013, ER-Telecom plans to reconsider its strategy for 2015 and the following years, Semerikov said, adding that he does not exclude the possibility of buying a company in Europe or the CIS or expanding its businesses there on its own after an IPO in 2015 or later.
Semerikov stressed that ER-Telecom’s management has not considered buying any companies in the CIS or Europe or building networks there yet. “We are just looking and comparing the quality of services,” he said.
ER-Telecom, established in 1997, provides fixed-line telephone, broadband, and cable TV services.
(30.2324 rubles – U.S. $1)

Latest News

16 May 2012

Sweden’s Tele2 denies media reports on sale of Russian unit

MOSCOW, May 16 (PRIME) -- Swedish telecommunications operator Tele2 has denied media reports that the company planned to sell its Russian subsidiary Tele2 Russia, according to a statement issued by Tele2...
Read more...
16 May 2012

Rostelecom to launch 4G in nine cities by year-end

Rostelecom intends to roll out LTE network in nine cities before the end of 2012, Alexander Ragozin, director of the national telecommunications operator's wireless network department said today during...
Read more...
15 May 2012

Vimpelcom net profit down but Russia unit improves

MOSCOW, May 15 (Reuters) - Telecoms operator Vimpelcom said it was seeing signs of a turnaround in its core Russian business, and it had a good chance of winning one of the next-generation 4G licences...
Read more...
14 May 2012

MegaFon revenue rises ahead of planned IPO

(Reuters) - MegaFon, Russia's No.2 mobile phone operator, said quarterly core profit and revenue rose on growth in subscriber numbers and handset sales, as it prepares for an initial public offering...
Read more...
Joomla Templates and Joomla Extensions by JoomlaVision.Com