Market entry strategy

The Russian market of telecommunications offers great business opportunities because of its rapid economic growth and huge potential. However, it has a fair share of challenges, ranging from inadequate market data, inappropriate entry strategy, lack of access to sales channels, difficulty in finding the right partners, cultural differences etc.

Russia represents a staggering business potential for telecommunications, networking and enterprise technologies, applications and implementation.

Over the years, Rustele.com has developed a practical and systematic approach to help our clients to reduce these risks and maximize the return on their investment in Russian market. With our global vision, local experience and network of partners, we can assist our clients to acquire valuable market information, undertake comprehensive market analysis, draw up appropriate entry strategy, establish best distribution channels and expand our clients' business effectively in Russia. Besides these services we are able to assist our clients:

• as a professional full-service market research consulting company in Russia , Rustele.com is able to conduct a high quality customized Russia market researches which include industry research, product survey, competitor study, consumer research, study on sales channels, due diligence and investment investigation etc.

The regular Russian market entry strategy development package may include:

• Strategic marketing analysis
• Establishment of sales channels: implementation of market entry strategy
• Power mapping of the Industry
• Identified opportunities
• Potential business models
• Potential strategic partners
• Procedures for introducing a company in Russia
• Business costs and investments
• Business development plan

Rustele.com has over 10 years of experience working in Russia with our extensive relationships, ranging from the highest government officials to potential channel partners and end-user customers. We can help you to navigate the bureaucratic waters, speed up the process of government approvals, gain market intelligence and insider information not currently publicly available, and act as your Russian management team.

Mergers and acquisitions

We have considerable experience in providing M&A services for our clients, where our advisors act as transaction managers at all stages - from initial planning and preparation to closing. They also assist in coordinating the activity of other consultants (tax, legal, etc.) who are involved in the process. In particular, we offer services on preparing documentation, assistance with preparation of the client's financial model, searching for potential buyers / sellers, and conducting due diligence; we can also offer assistance in developing sale and purchase agreements (SPAs), structuring deals and conducting negotiations.

Rustele.com has an extensive track record of supporting purchasers, vendors and lenders in major acquisitions within the sector of telecommunications.

Our support to purchasers and lenders in evaluating potential targets is typically provided through:

• acting as bid manager
• undertaking detailed commercial due diligence
• undertaking specific technical due diligence

As part of commercial due diligence we use our structured approach to undertake a review of the financial model, as well as the commercial strategy, revenues and margins, the regulatory environment, technology and capex.

We help our clients in evaluating potential synergies as well as realistic upsides to the management’s business plan. We also develop realistic banking cases that can be used as the basis for determining a deal structure and associated covenants.